example.com: Latest News http://www.trafficdesign.ca/ Latest news from example.com en example.com: Latest News http://www.trafficdesign.ca/typo3conf/ext/tt_news/ext_icon.gif http://www.trafficdesign.ca/ 18 16 Latest news from example.com TYPO3 - get.content.right http://blogs.law.harvard.edu/tech/rss Sun, 06 Mar 2011 20:40:00 +0000 Exciting news! http://www.trafficdesign.ca/about/whats-new/article/exciting-news.html?cHash=0e78fd6b075690c8309d73b833149d5f After 17 years of running traffic marketing + design, my career has taken an exciting turn from... After 17 years of running traffic marketing + design, my career has taken an exciting turn from graphic design + marketing and moved into the area I am passionate about - sustainable paper. I have accepted a full-time position with Cascades - a Canadian company that produces, converts and markets packaging and paper products composed mainly of recycled fibres.
 
My position will be the Business Development Manger, with Cascades Fine Paper Group and I will be taking the Cascades sustainable paper message out to the Toronto Business Community. I see this as a natural continuation of the sustainable marketing message that I was promoting with traffic, and my work as Chair of the Sustainability Committee of the Association of Registered Graphic Designers of Ontario. This is a fantastic opportunity to go out and affect real change in the way that paper and print is sustainably produced and consumed.
 
I am very interested in connecting with you if you are looking to produce your print materials on a 100% post consumer waste recycled paper that is FSC-certified and made in Canada. I’d be pleased to meet and present our exciting range of sustainable papers.
 
P.S. Cascades is the only Canadian paper company that does not own forests. All of the fibre used to make our 100% post-consumer waste paper comes from recycling programs. I guess you could say that your blue box is our forest!
 
Naturally,
 
Bernard Hellen
Business Development Manager
Cascades Fine paper Group
bernard_hellen@cascades.com
  ]]> Sun, 06 Mar 2011 20:40:00 +0000 Join traffic and The World's Greenest Business Card at TEDxToronto http://www.trafficdesign.ca/about/whats-new/article/join-traffic-and-the-worlds-greenest-business-card-at-tedxtoronto-copy-1.html?cHash=7dd00726a069d882040fa2ca915349e8 TEDxToronto is the official TEDx conference for Toronto, Canada & TheWorldsGreenestBusinessCard.com... The World's Greenest Business Card is thrilled to be a sponsor of the event. WGBC provided TEDxToronto with the sustainalbe printing of all of the business cards and access badges associated with the event. Like all of the World's Greenest Business Cards, the TEDxToronto materials were  printed locally using a waterless printing press on 100% post consumer waste recycled, FSC certified paper manufactured in Canada. Since the theme of this year's talks is  'A Call to Action' – a challenge to both speakers and attendees to transform their ideas into tangible action that will make a positive difference in their communities – the sponsorship with The World's Greenest Business Card was a perfect fit. To learn more about the event and to hear some of the inspirational talks for yourself, visit the TEDxToronto website. Or to join the event speakers and attendees in making a positive difference in your community – visit our sustainability page to learn more about environmentally friendly marketing alternatives.]]> Mon, 13 Sep 2010 04:00:00 +0000 Join traffic in sending a kid with disAbilities to summer camp! http://www.trafficdesign.ca/about/whats-new/article/join-traffic-in-sending-a-kid-with-disabilities-to-summer-camp-copy-1.html?cHash=c2afb5f7d89e4f34dc2c179cd439f948 We are proud to feature pro bono work we've designed for Reach for the Rainbow – an organization...
"We are indebted to the creative genius and generosity of the traffic marketing + design team," said Jennifer Jeynes, Manager of Communications & Public Relations for Reach for the Rainbow. "We feel confident that through this unique campaign many more children with disAbilities across Ontario will be able to enjoy the laughter, camaraderie and the gift of belonging they truly deserve."

You can visit Reach for the Rainbow at http://www.reachfortherainbow.ca to make a donation and help send a kid to camp!]]> Mon, 05 Jul 2010 19:06:00 +0000 Bernard Hellen speaks at RGD's HeadStart 2010 Conference http://www.trafficdesign.ca/about/whats-new/article/bernard-hellen-speaks-at-rgds-headstart-2010-conference.html?cHash=3a5f9583cd87d2fbf43564c69197cc7a I am very honored to announce that I have been invited to sit on a panel discussing Graphic Design... I am very honored to announce that I have been invited to sit on a panel discussing Graphic Design Industry Trends at RGD Ontario’s HeadStart Conference on Saturday, February 27, 2010. HeadStart is a Career Development Conference for students, recent grads and professionals held by RGD Ontario. Panelists include Gerald Dolan R.G.D., Interactive Designer and Information Architect of Gerald Dolan; Scott Morrison R.G.D. of The Bauhub; Arlene Gould R.G.D, Adjunct Professor in Institute for Research and Innovation in Sustainability at York University; and myself. For more information on the conference, please visit HeadStart 2010 ]]> Mon, 04 Jan 2010 16:27:00 +0000 traffic designs EC3 study for Copenhagen Conference http://www.trafficdesign.ca/about/whats-new/article/traffic-designs-ec3-study-for-copenhagen-conference.html?cHash=18e6af2839d46c8d957c4a06f72c5017 traffic marketing + design inc. is very proud to announce the publication of a special report that... traffic marketing + design inc. is very proud to announce the publication of a special report that we designed for our clients: EC3 Initiative and The Innovolve Group. traffic marketing + design provided the graphic layout and design of the EC3 Market Report Strategies for Success: Supporting Leadership Towards a Low Carbon Economy. Mr. Andrew Bowerbank, President and Chief Strategy Officer of The EC3 Initiative has been a member representative of the United Nations Environmental Program for the past 2 years and will be providing this report to his associates attending UNFCCC-COP 15 in Copenhagen this week.  In August 2009 over 45 senior executives from 20 different industries gathered to discuss strategies for moving towards a low-carbon economy in Canada. Led by Mr. Bowerbank with the support of the Toronto and Region Conservation Authority, PowerStream, Canada Mortgage and Housing Corporation, and The Innovolve Group, the group explored opportunities in low carbon economics, clean energy technologies and the application of systems protocols in support of collaboration. Senior executives from over 45 leading corporations as well as local and federal government officials gathered to review potential strategies for the Canadian marketplace. The robust attendance of high-profile individuals and the insightful discussion at this workshop confirmed the confidence and drive to develop a new strategy for integrated market development called “EC3". Copies of the Report can be downloaded at http://www.ec3canada.com]]> Fri, 11 Dec 2009 16:05:00 +0000 Shop Sustainable This Holiday Season http://www.trafficdesign.ca/about/whats-new/article/shop-sustainable-this-holiday-season.html?cHash=7a957e1253c5f3cb9020210246734781 traffic marketing + design inc. is proud to be a sponsor of Shop Sustainable, a new eco-initiative...
traffic marketing + design inc. is proud to be a sponsor of a new eco-initiative encouraging consumers to shop sustainable this holiday season. The sponsorship is provided by our sustainable brand The World's Greenest Business Card. Shop Sustainable, launched by Fashion Takes Action in partnership with Evolution Green, is challenging consumers to shop ethically this holiday season. Its goal is to raise general awareness for eco friendly products, and at the same time promote many Toronto based and online retailers who carry them. Eco friendly gifts come in many different forms. They can be made locally with low energy, made with organic or recycled materials, made fairly and in fair working conditions, made with reduced or recycled packaging in mind, or made from natural materials. They do not require batteries, they are not made from plastic and other toxic substances, they are not produced in sweatshops and they are not packaged in layers of non-recyclable materials. It might seem like eco friendly products are hard to find, but in reality there are several Toronto based retailers who make doing the right thing a lot easier for consumers. Shop Sustainable has something “eco” for everyone, including adult and children’s clothing, toys, personal care products, products for the home, coffee, chocolate, stationary, gadgets and gear and more. The retailers participating in Shop Sustainable include: Baby on the Hip, Bullfrog Power, Caterpillar Baby, Chocosol, Daily Apple, Eco Flora, Greencricket.ca, GreenIsBlack.ca, Grassroots Store, I Recycle Computers, KaiKids.com, Kids on the Hip, Lileo, Merchants of Green Coffee, Me To We Style, Mountain Equipment Co-Op, Pistachio, PlanetForward.ca, Preloved, Sugar Moon Salon, Thieves, worldSALON, Zero Point and 889 Yonge. In addition, Sporting Life’s uptown location is participating as they carry the eco friendly, Canadian made clothing line Guats, who is a sponsor of Shop Sustainable. Most people are now doing what they can to lighten their footprint, whether it means driving less, turning down the thermostat, or carrying reusable shopping bags. However, if consumers purchase just one gift or stocking stuffer this holiday season that is sustainable, then collectively it can have a very significant impact. Shop Sustainable challenges consumers to put their wallet where their heart is, for the planet. In addition to feeling good about doing the right thing, Shop Sustainable is offering further incentive via an online contest opportunity. Consumers can visit http://www.shopsustainable.ca for their chance to win a gift basket valued at over $1000, full of eco friendly products from the participating retailers. Sponsors of the program include Green Enterprise Toronto (GET), Toronto’s green business alliance; Fashion Takes Action who promotes sustainable practices within the global fashion industry; Evolution Green, committed to promoting sustainable ideas for the home; and The World’s Greenest Business Card, helping businesses communicate their green message.]]> Thu, 26 Nov 2009 14:00:00 +0000 JOB POSTING: traffic is hiring a junior graphic designer http://www.trafficdesign.ca/about/whats-new/article/job-posting-traffic-is-hiring-a-junior-graphic-designer-copy-1.html?cHash=7f586b672dbcff082e1e56be15f95b45 Seeking junior/intermediate graphic designer for small design firm. Flash, html and any Web experience is very much an asset. Full time with flexible hours available in a low key environment.

This is a great position for a young designer seeking hands-on experience with multiple corporate clients, creative problem solving, and to learn the fundamentals of the business one-on-one with an experienced, award-winning Registered Graphic Designer. You will wear many hats and be encouraged to stickhandle projects from creative development to pre-press — an experience you can't get at the big agencies! Please apply online.]]> Wed, 16 Sep 2009 20:16:00 +0000 traffic joins the Think Green Alliance community http://www.trafficdesign.ca/about/whats-new/article/traffic-joins-the-think-green-alliance-community.html?cHash=63b7d61cc2041c64a726ece54e868c14 In honour of Canadian Environment Week traffic is proud to announce that it has joined Think Green... In honour of Canadian Environment Week traffic is proud to announce that it has joined Think Green Alliance. The Think Green Alliance is a community of businesses and organizations that are committed to providing environmentally and economically sustainable services, products and goods. The Alliance membership represents over 159.7 billion dollars of annual global revenues and over 250,000 full-time employees. The Alliance was founded in March 2008 by Jean Jerome Baudry of Baudry Cybernomics Corporation.

The Think Green Alliance’s mandate is:

  • To promote and showcase environmentally and financially sustainable services, products, goods and resources
  • To provide educational materials and resources for businesses that are looking to become more environmentally friendly
  • Promote co-marketing between the partners for their sustainable services, products and goods
  • Develop a green business community through events, joint projects and marketing initiatives
Canadian Environment Week takes place the first week of June to coincide with World Environment Day. Established by the United Nations General Assembly in 1972, World Environment Day is celebrated each year on June 5 to help raise global awareness of environmental issues. "What a perfect time to join the Think Green Alliance", says Bernard Hellen, R.G.D., President + Creative Director of traffic. “Our membership in this community demonstrates traffic's commitment to make the world a better place."]]> Mon, 01 Jun 2009 19:31:00 +0000 "Take A Book Break" Campaign encourages children to read http://www.trafficdesign.ca/about/whats-new/article/take-a-book-break-campaign-encourages-children-to-read.html?cHash=695566b1e45f66ea9b90cbd9ccbfde3a S&B Books Ltd., a Canadian company serving the requirements of Public Library Systems across Canada... At the recent Ontaro Library Association annual conference, S & B  Books Ltd. unveiled the annual 'Take A Book Break' 2009 campaign poster. This year's poster is the 6th poster created by traffic marketing + design inc. for S & B Books and features the talents of award winning Canadian author and illustrator Mélanie Watt. Watt, creator of the bestselling Scaredy Squirrel and Chester books (Kids Can Press) remarked, "The poster as well as the other pieces look fantastic! The response was great, I couldn't be more pleased." Each year traffic works with a Canadian childrens' book illustrator to design a promotional poster aimed at public school libraries with a public service message encouraging children to read. Past posters have featured the work of Canadian children's illustrators Bill Slavin (2008), Barbara Reid (2007), Patricia Ann Lewis-MacDougall (2006), Ian Wallace (2005), and Barbara Spurll (2004). "Take A Book Break campaign was facilitated by the innovative marketing talents of traffic marketing + design," commented Arthur Gale, President of S & B Books. "Our customers loved the campaign and have called for multiple copies of the poster and bookmarks as promotional give-a-ways to the children. Our business has increased and I do feel that the increase is as a result, in part, of the work done by traffic." S & B Books Ltd. is a Canadian company serving the requirements of Public Library Systems across Canada for over 20 years. S & B Books Ltd. offers a specialized acquisition service for any Canadian, British and American print and non-print material. Their customer base includes academic, school, public and special library accounts nation-wide.

Clients have relied on traffic marketing + design since 1994 to provide clean and effective marketing driven graphic design solutions. For further information contact Bernard Hellen at 416-504-8717 or bernard@trafficdesign.ca ]]> Tue, 03 Feb 2009 01:13:00 +0000 traffic takes part in Canada’s first-ever Advertising Week http://www.trafficdesign.ca/about/whats-new/article/traffic-takes-part-in-canadas-first-ever-advertising-week.html?cHash=92c465dff73131c75a17e64287831f32 traffic has been invited to take part in Canada’s first-ever Advertising Week traffic is pleased to announce that it has been invited to take part in Canada’s first-ever Advertising Week. Bernard Hellen, President + Creative Director at traffic will deliver a series of talks on designing print for sustainability for Douglas Printing in Edmonton. Aimed at graphic design, communications, marketing and paper and print procurement professionals – the talks will feature the knowledge to guide clients to the right choice with the skills to source, design and manage projects using Forest Stewardship Council (FSC) certified paper and printing. Canada’s inaugural Advertising Week is taking place from January 26 to 30, 2009. The week is designed to celebrate the advertising industry’s social and economic impact to the Canadian landscape, create a dedicated public platform to showcase the industry’s creativity in business communication, and to inspire and develop the next generation of talent for this industry. “Canada’s first-ever Advertising Week is designed to be a week-long think tank that promotes a lively exchange of ideas, inspiration and opinions,” said Gillian Graham, CEO of the Institute of Communication Agencies (ICA). “It’s also a celebration of the industry’s social and economic contributions to Canada.”  More details can be found at advertisingweek.ca]]> Sat, 24 Jan 2009 00:01:00 +0000