sears gift cards

What traffic did for Sears

With a number of different legacy gift card designs competing for customer attention in-store, Sears challenged traffic to design a coordinated gift card series that would both appeal to individual consumers looking for cards for specific gift-giving occasions and work together. The cards had to be distinctive to an occasion, but generic enough to appeal to men and women, young and old. The designs also had to be strongly appealing and still communicate the Sears brand.

traffic chose a simple illustrative approach, featuring clean bold colours and images linking the card design to their respective occasions. The final designs tested well with Sears consumers and continue to outsell the gift cards produced prior to the