Background

ACNielsen is the world's leading provider of market research, information and analysis to the consumer products and services industries. Over the past 50 years, clients in more than 100 countries have come to rely on ACNielsen's insights, products, analytical tools and professional service.

Design Goal and Objectives

• Provide salesforce multimedia support
• Drive Client Traffic to the Advisor site
• Produce print collateral support materials

Challenges

A number of design challenges needed to be addressed:

• Create unique branding for Advisor  reflecting the identity of ACNielsen
• Leverage multimedia presentation into a series of additional deliverables
• Design a direct mail and email campaign to drive clients to the site    

Design Solution

traffic and Dunedain Multimedia produced a state-of-the-art PowerPoint presentation with embedded flash components. This allowed the salesforce to demonstrate the Advisor site on sales calls.

traffic further proposed and produced a two-fold approach to promoting the launch of ACNielsen Advisor. First, the creation and distribution of a direct mail postcard invitation, and second, a Flash electronic email message directing participants to visit a registration form on the Advisor demo web site.

Results

The Powerpoint and Flash salesforce Advisor presentation was a great success and allowed  ACNielsen to present Advisor to its clients in a technologically superior way that featured the benefits of the product. traffic has been retained to create additional print materials for ACNielsen.